An MBA in digital marketing combines elements of both digital marketing and business management enabling the participants to maximize brand value, create data-driven campaigns with high conversion rates, optimize ROI from marketing and effectively strategize to deal with the dynamic business environment. Here are 10 compelling reasons to enroll yourself in an MBA in digital marketing course.
Digital marketing is taking over the world: With more than half the world going online, businesses are following suit for better brand building, customer engagement and overall business growth. It is not sufficient that businesses of today put out generic advertisements; they need to understand customer behavior, needs and journey to provide AHA moments and a personalized experience to stand apart from the crowd and make their brand voice heard.
Rapidly growing demand: An average customer faces close to 11,000 ads per month in the digital space and thousands of promotional emails that go straight into the spam folder without getting opened. It is only through the expertise and skills of the marketers is it possible to make the brand voice heard amidst the clutter and noise and improve the ROI from digital marketing. Therefore, there is a great career scope, in the present and the future, for qualified digital marketers.
Opportunities across sectors: Since digital marketing is indispensable for all kinds of businesses and organizations, there are innumerable opportunities across sectors. So, irrespective of your current stream of operation or educational background, you can take an MBA in digital marketing and fast-track your career growth. You will even be an invaluable resource for startups and smaller businesses who are in great need for digital marketing to improve their reach and brand image within limited resources.
Start your own firm/consultancy: There are also opportunities for you to start your own digital marketing firm/consultancy to whom businesses can outsource work.
Opulent salaries: There is a severe skill gap and deficit supply of skilled digital marketers with only 30-50% of the current demand being met. This has led to opulent salaries for anyone who has expertise in digital marketing. Experienced marketers and existing managers who take up MBA in digital marketing will find themselves with promotions and better packages over Rs.10-20 lakhs per annum.
The best of both worlds: Through an MBA in digital marketing, you will learn not only the creative aspects of marketing but the strategic business aspects of business management which will make you an invaluable resource to any organization.
Courses focus on practical application: The best MBA in digital marketing courses focus on enabling participants to practically apply all their theoretical learning.
Well-equipped to thrive in dynamic business world: An MBA in digital marketing equips participants with the skills, knowledge, tools and techniques required to thrive in the challenging and dynamic global business environment.
Online distance courses available: MBA in digital marketing is also available in the online mode from top-notch universities and enable participants to study while still working.
Opportunities to network and collectively learn: The best MBA in digital marketing, whether online or on-campus, offers unique opportunities for participants (who are mostly marketers or managers) to collectively learn from one another and network with industry stalwarts.